Brad Holmes is a filmmaker/photographer known for his ability to capture the beauty of athletic challenge in rugged
and exotic environments.
Holmes’ career started at the age of 15 when he became the youngest person to make the U.S. Ski Team. Holmes, with
a small group of skiers, later became known as a band of “planetary snow bohemians” as they skied across the slopes
of the world, bringing new energy to the sport.
Inspired by the beauty and kinetic energy of skiing and its physical environments, Holmes began his filmmaking career
in 2001, producing ski movies while maintaining his professional ski pursuits.
As a professional skier, Holmes was instrumental in testing the functionality of ski equipment and consulting on both
the physical and graphic design of some ski brands. This ultimately led to Holmes being the first to design skis with art
rather than simply the traditional logo branding. Soon his innovative graphic designs resulted in the production of his
own signature skis with leading brands like K2 and Elan.
Highlights of Holmes’ ski career include becoming Jr. World Champion at the age of 15 and winning over 50 gold
medals during his time on the US Ski Team and the World Pro Mogul Tour. Holmes has graced the covers and pages
of several magazines and in 2000 was named one of the 15 most influential skiers of all time by SKI Magazine for his
part in changing the sport and leading the way with the new Freeski movement. Brad helped develop Freeze Magazine
which focused solely on a younger generation of skiers and wrote a column for that publication for several years. After
years of competing, touring, and promoting his sport, in 2010 Brad decided it was time to focus all of his attention
behind the camera.
By 2012 Holmes had won the X Dance film festival’s Best Documentary award for The Miserable Champion, his film
about his friend and celebrity athlete, Shaun Palmer. Holmes fast became known for his innovative and daring style as
much behind the camera as in front of it. Never standing still, Holmes extended his creative passions for filmmaking
and film editing to still photography, capturing in time stunning moments of athletic prowess, as well as the exquisite
landscapes where those moments exist.
Holmes counts many of the best athletes in the world as clients and friends and continues to have the opportunity to
shoot in exotic locations directing commercial film and photography projects for a diverse range of clients and amazing
Brad Holmes lives in Lake Tahoe with his wife Jennifer and their much-loved Labrador Retrievers.